08.15 Registration, Informal Networking & GIC Welcome
09.10 Morning Chairs’ Opening Remarks
Katy McMillan, Head of Corporate Reputation & Global Corporate Affairs Strategy & Operations, AstraZeneca
Ian Adams, Director of Policy, Strategy & Communications, NHS Resolution
Proactive Reputation Management
09.20 Build Robust Strategies To Protect & Preserve Your Organisation’s Reputation & Positively Influence Public & Stakeholder Opinion To Sustain Commercial Value
- With today’s speed and volume of content, implement business critical steps to manage reputation across fast-moving channels and diverse stakeholder groups to combat issues as they arise.
- Navigate the landscape of boycotts and activism: what should a company do when faced with consumer activism and employee dissent? How can we effectively communicate, create a dialogue and progress through to the other side?
- When trust is broken and your reputation is on the line, what is the most effective method of recovery in 2025?
Alison Last, Head of Communications, Kellanova
Crisis Communications Strategies
Panel
09.40 Take Control With Reliable Crisis Management Tactics Mitigate Resistance, Increase Resilience, Safeguard Corporate Reputation & Enable Smooth Return To Business Operations
- Can we catch a crisis before it takes off? How can we scan for crisis flags from afar before the damage hits hard?
- Take back control of the narrative in crisis situations! Deep dive into proactive strategies that secures your organisation’s reputation in the face of social-media-driven controversies and consumer backlash.
- Releasing a flood of positive information doesn’t help! Minimise the risk and implications on your reputation and workforce with resilient communications that assist you to recover and rebuild.
Sian Grieve, Global Head of Corporate Communications, Charlotte Tilbury Beauty
James Barge, Senior Director of Corporate Affairs & Communications, Asda
Daniel McMillan, Head of Media Relations, AXA UK & Ireland
Scott Colvin, Group Director of Public Affairs, Aviva
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VIEW THE FULL PROGRAMME
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