08.15 Registration & Informal Networking

OPENING REMARKS

09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks

Amie Tsang, Head Of Executive & Corporate Communications, Channel 4

Priya Brahmbhatt Patel, Director Of Communications, Ofgem

Combatting Misinformation & Disinformation

09.10 Ensure Accuracy By Combatting Incorrect & Malicious Actors & Adapt To The New World Of False Information

  • How can companies ensure that the most accurate information is being relayed, and that their voice drowns out incorrect info?
  • With incorrect info spreading further and faster online, how can comms professionals across all sectors promote correct information and elevate trusted sources?
  • How, can and when should companies handle the reputational crises that come with the malignant outpouring of false information? Does fanning the fire only make things worse?
  • Discuss best-practices to prevent false information accumulating and evolving, and become a torch-bearer for truth and accuracy amongst the noise

Instability In Today’s Geopolitical Landscape

PANEL Q&A

09.30 Provide A Unified Front In Polarising Times: Ensure A Wider Audience By Staying Apolitical – Or Harness Your Brand Voice To Connect With The Right Audiences

  • How is the bleed from international politics affecting comms teams in seemingly unrelated areas, and how can companies best prepare for unexpected backlash?
  • With the global spiderweb of connections between organisations, how can we strive to keep the peace and build relationships across borders to secure long-lasting business in the midst of erratic political and economic barriers?
  • When customers are striving more than ever to understand each business, its investors and assets, should organisations aim to morally and politically align themselves with their ideal clientele?
  • Harness strategies to thrive in this VUCA environment, adapting to the new pace of change and bracing to tackle the next crisis

Jon Elliott, Head Of Corporate Affairs For Northern Europe, Haleon Plc

David Hass, Director Of Corporate Affairs, Nationwide Building Society

Richard Gard, Director & Head Of External & Government Affairs Africa, Middle East, India, Europe, Oceania, Nissan