One-Day, Industry-Led Conference & Networking Exhibition
Master AI, Navigate Political Uncertainty & Crisis, Sharpen Your Impact & Defend Your Function's Future Under Real Pressure:
Cutting-Edge Corporate Communications Strategies To Guarantee Undeniable Value & Impact As AI & Geopolitics Shake The Foundations & Future Of Communications
2027 AGENDA
The New 2027 Agenda Will Be Available Shortly
Registration
Tea, coffee and networking
GIC Welcome & Chair's Opening Remarks
Andrew Commons
Head of External Communications
First Bus & Group
AI In Comms -What’s Actually Working Now?
Cut Through The Hype To Explore The Real Wins & Applications As Well As Failures & Guardrails From Teams At The Frontline Of AI Adoption
- What is AI actually doing to press releases, media monitoring and the daily grind of the press office?
- In-house team representatives share real ‘before and after examples’, the wins alongside the ones that quietly failed
- AI slop is a real risk, not a buzzword! Learn how to keep output human while still moving fast
- Walk away with practical guardrails on licensing, embargoed information and the EU AI Act's new rules
- Proactively manage the risks of deepfakes, misinformation and disinformation
Tracy Truelove
EMEA Corporate & Marketing Communications Director
Canon
Ben Bibby
Staff Communications Manager
Lancaster University
Emma Cooke
Head of Communications
Connells Group
Building Trust In A Sceptical World
Authentic Comms Which Close The Gap Between What You Say & What People Actually Experience To Earn Trust That Holds Under Scrutiny & Protects Reputation
- Trust is down again this year, across politics, media and business alike, and nobody has cracked how to reverse it
- Audiences can spot legally-vetted language a mile off, hear how leaders are learning to speak for themselves instead
- AI-generated content is making the authenticity problem worse before it makes it better
- Create a short, practical checklist for finding where your message and your delivery have quietly split
Case Study Reserved For Conference Partner
So What? Proving Value For Comms Which Actually Move The Needle
Determine The Measurement Approach For Your Organisation Which Irrefutably Demonstrates Impact & Value To The Wider Business & Board
- No single metric has cracked comms ROI yet, so what should you actually be building into your measurement from day one?
- Move beyond share of voice, sentiment and impressions toward language the C-suite genuinely understands
- Hear one leader's honest account of the measurement approach that failed, under Chatham House Rule, before the one that worked
- Quantify the value of good communication to stakeholders in terms your Board will actually act on
Tom Mason
Head of Strategic Communications (Social & Campaigns)
University of Bath
Download The Full Agenda
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