New & Refreshed Strategies For Powerful, Proactive Reputation Management & Redefined, Resilient Corporate Communications To Mitigate Risk & Maximise Impact
4th Annual One-Day, Industry-Led Conference & Networking Exhibition, central London, 17th September 2025
OPENING REMARKS
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Simon Kutner, Senior Director, Corporate Communications, Prudential plc
Tim Fassam, Director of Public Affairs, Phoenix
AI IN COMMS - PRACTICAL USER CASES
09.10 Benefit From Practical & Proven User Cases & Strategic Insights Into The Transformational Impact Of AI On Communications While Safeguarding Brand Integrity, Reputation & Trust
- Critical questions answered! To what extent is AI changing the PR and comms landscape? How can we maintain authentic communication amidst the explosion of AI?
- Balancing automation and expertise: with AI revolutionising communications, what should be streamlined, and where is human expertise, skill and talent still essential?
- Explore real-world applications of AI which offer practical insights into how organisations can maximise impact whilst maintaining authenticity
Richard Tigges, Director Global Strategic Communications, AUDI AG
PROACTIVE REPUTATION MANAGEMENT: BUILDING RESILIENCE & TRUST IN A CHANGING WORLD
PERSPECTIVE 1
09.30 Adapt Without Compromise To Enhance Resilience, Strengthen Reputation & Embed Brand Values Into The Public Consciousness & Remain Relevant & Responsive In A Changing World
- Reassess the key drivers of your reputation strategies to ensure flexibility whilst staying true to your brand principles
- Stand out and strengthen confidence by implementing proactive strategies that boost trust, increase engagement, and position your brand effectively in the media
- Turn challenges into opportunities by transforming negative press into a catalyst for brand evolution, mitigating long-term damage and reinforcing resilience
James Read, UK External Communications Director, Pfizer
CRISIS MANAGEMENT & COMMS STRATEGIES
PANEL Q&A
BE PREPARED, STAY RESILIENT & EMERGE STRONGER
09.50 Tactical & Practical Crisis Management & Comms Strategies Which Take Back Control Of The Narrative, Reassure Customers & Stakeholders & Protect & Rebuild Brand Reputation
- Stay composed under pressure by developing agile, crisis-ready processes which navigate reputational challenges with confidence
- Proactive crisis planning: regularly assess and refine response strategies to understand the full impact on customers, stakeholders, regulators and employees (to name a few!)
- Seamlessly integrate and embed crisis communication strategies across the organisation to mitigate risk and streamline response efforts
- Post-crisis reflection and recovery: conduct effective debriefs to extract key lessons, identify areas for improvement and future-proof your crisis responses to emerge stronger
Tamara Pickett, Group Communications & External Relations Director, Virgin
James Banks, SVP, Head of External Communications, Civil Aerospace, Rolls-Royce
View The Full Programme Here
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