08.30 Registration, Informal Networking & GIC Welcome
09.00 Morning Chairs’ Opening Remarks
Ben Moss, Head of External Digital Communications, Aviva
Proactive Reputation Management
09.10 Revitalised Reputation Management Strategies With Power & Influence: Strengthen, Promote & Reflect Your Brand’s Core Vision & Values Whilst Protecting Corporate Reputation
- Increase adaptability and enhance brand reputation with watertight fundamental survival strategies tested to withstand internal and external pressures.
- Capitalise on the power of reputation with engaging, positive comms which build strong audience and workforce communities.
- Stand out from the crowd! Proactive reputation management strategies which increase trust and replenish brand confidence.
- When the world is so busy, how can you keep your eyes on the horizon to prepare for emerging threats and grasp upcoming opportunities?
- How can organisations demonstrate accountability by mobilizing communication teams to work proactively rather than reactively?
Rebecca Northridge, Head of Corporate Communications for Europe & Canada, Takeda Pharmaceuticals
Optimise Digital & Social Media
Panel
09.30 Proactively Adapt Social Strategies To Create An Authentic & Positive Brand Image On The Hottest Platforms, Channels & Digital Media To Stay Relevant, Responsive To Crisis & Achieve Optimal Audience Reach
- Mitigating digital crisis escalation… how can brands, traditional communications and social media teams come together and tactfully unite to mitigate reputational issues and combat negativity in the media?
- Understand the opportunities and pitfalls of video content and influencing to weather social media storms and increase external confidence in your brand.
- Emit authenticity by controlling the tone of digital communications to rebuild trust in your brands vision and values and meaningfully engage audiences.
- Get to grips with how to control and monitor brand reputation through social media in the heat of digital scrutiny to engage with the public and relevant stakeholders and prevent further damage when there is a reputational issue.
Andrew Neilson, Media Relations Manager, Natwest
Sean Cook, Global Senior Social Media Manager, Deliveroo
Rhianne Pope, Head of Media Relations, British Transport Police
Siobhan Hancock, Social Media Manager, The Co-operative Bank
10.00 Bonus Session; Reserved For Exclusive Conference Partner
10.30 Morning Refreshment Break With Informal Networking
Critical Stakeholder Engagement
11.00 Identify & Engage With Critical Stakeholders Through Authentic Communication Strategies To Develop Long-Lasting Partnerships That Can Diffuse Crisis Quickly & Effectively For Organisational Success
- Involve stakeholders early to manage and preserve your organisational reputation by championing your partners to positively influence public opinion, boost advocacy and attain commercial success.
- Strategically map out stakeholder influence to mobilise crisis communication strategies and encourage seamless and proactive responses in the event of a crisis.
- Effectively navigate partnerships and their impact on protecting brand reputation to mutually benefit, increase visibility and maximise collaboration on reputation management!
11.00 Guy Mason, Head of Public Affairs & Responsibility, HEINEKEN UK
11.20 Laura Ruiz de Galarreta, Spain Country Communications & Institutional Relations Manager, Ikea Spain
Crisis Communications Strategies
Panel
11.40 Prove Resilience & Take Control Of Crisis Situations By Establishing Reliable & Robust Strategies To Safeguard Your Corporate Reputation
- Weather a reputational storm! Business-critical steps to handle the flood of public attention when a crisis emerges to protect organisational profits and brand image.
- Distinguish long term crises from short term crises to inform future action points and equip employees with the relevant tools to harmoniously prioritise, respond and resolve pressing issues quickly and effectively.
- What is your business continuity plan post-crisis? How do you go back to ‘business as usual’? Minimise the risk and implications of a crisis on your reputation and workforce with robust comms that will help you recover and rebuild.
Coralie Frost, Corporate Communications & News Lead, OVO Energy
Adam Davison, Group Corporate Affairs Director, Holland & Barrett
Daniel McMillan, Head of Media Relations, AXA UK & Ireland
Paul Wheeler, Corporate Communications Director, Kellogg Company
Sally Bell, Head of External Communications (South) & Social Media, Openreach
Mona Patel, Head of External Communication, Metro Bank
Environmental Challenges & Accountability
12.10 Bringing ESG strategies to life through transparent, authentic and engaging communications, while avoiding greenwashing and greenhush to protect and drive reputation
- The importance of clear and transparent comms around ESG goals and activity to avoid greenwashing or greenhush.
- The power of partnerships to add credibility and authenticity.
- How human-led storytelling drives behavioural change.
Simon Feldman, ESG and DE&I Communications Lead, Virgin Media O2
Brand Trust & Authenticity
Case Study
12.30 Deliver Transparent, Honest & Clear Communications To Power Your Workforce & Build Public Confidence As A Strong Foundation Of A Positive Reputation
- How is trust broken and how can you fix it? What are the best methods of recovery when your reputation is on the line?
- Explore the most effective platforms for your brand that authentically channel your core values to create an authentic reputation that resonates with your audience and protects the bottom line.
- Be purposeful with stakeholders and your comms to discredit fake news and distorted perceptions of your brand to radiate legitimate brand reviews which build confidence and customer loyalty.
Lesley Woods, Chief Communications Officer, Ministry of Defence
13.05 Lunch & Informal Networking For Speakers, Delegates & Partners
13.35 Informal Networking Opportunity
- Pop-up Activism
- Cost-of-living Crisis
- D&I
- Purpose & Values
- Proactive Comms
14.05 Afternoon Chairs’ Opening Remarks
Nicola Green, Chief Communications & Corporate Affairs Officer, Virgin Media 02
Measuring Successful Reputation Management
14.15 Review & Analyse The Success Of Your Reputation Management Through Measurement Tools To Identify Gaps & Inform Future Communications & Responses
- Evidence the impact of your reputation strategies to showcase brand image, improve internal engagement and prove ROI.
- Evaluate the effectiveness of your crisis response strategy to inform future communication solutions.
- Shout about success! Share your reputational achievements with a focused evaluation of your analytics – build colleague trust by demonstrating your competence in implementing new, successful strategies with tangible metric15
Internal Communication & Engagement Through Uncertainty
14.35 Create A Healthy Internal Culture By Providing Ongoing Support Through Multiple Channels Of Internal Communication That Reassure Workforces & Mitigate Internal Disruption During Crisis
- In the event of a crisis, how are you supporting your workforce? What internal strategies are implemented to successfully navigate unsettled situations?
- Reassure your personnel by providing both financial and non-financial protection mechanisms in response to the current economic uncertainty.
- How do you prioritise and distribute expenses during an economic crisis? Stay commercially successful whilst giving your employees the support they need to exceed expectations and boost brand image.
Lisa Thomson, Director of Communication & Charity, University Hospitals of North Midlands NHS Trust
Effective Corporate & Social Responsibility
14.55 Align Your Brand’s Visons & Values With Contemporary CSR Goals To Boost Internal Motivation & External Reputational Management
- Refresh CSR strategies so they feel relevant to your business, how does it fit into your corporate structure, what visions and values are important to your brand and internal team?
- Widen your scope and consider global issues and the implications it carries on your reputational impact both internally and externally.
- Inspire the leaders of tomorrow! How can you collaborate with younger audiences to drive real reputational change within your business for long-term success?
Roberto Olivi, Head of Communications, BMW Italy
15.15 Afternoon Refreshment Break With Informal Networking
15.45 How Predictive Media Intelligence Can Help Protect Your Brand From Threats And Identify New Opportunities
Protecting your brand from threats and identifying new opportunities has never been more challenging. With today’s speed and volume of content, there’s limited benefit in using media monitoring tools that tell you what already happened.
You need a forward looking, prediction empowering tool that will tell you what stories, narratives and events will matter the most, before it’s too late.
Paul Quigley, CEO and Co-Founder, NewsWhip
Rewarding Employee Advocacy
Panel
16.15 Invest Time In Your Reputation Management Assets – Your Employees! Bring Your Workforce On Board When Building Brand Values To Ensure Cohesion, Trust & A Seamless Reputational System
- Which internal support strategies are in place to truly empower and motivate employees to deliver campaigns they truly believe in?
- Maximise your reputational impact by building closer relationships with your internal workforce to promote authentic employee advocacy.
- How do you navigate internal disruptions? What are the strategies that work effectively to mitigate and resolve employee censure to protect internal relationships, employee satisfaction and ultimately business reputation?
- Are your communication strategies considering all employees? Embrace and respond to employee feedback to refresh reputational strategies and ensure core values are embraced by all to promote engagement.
- Does your brand represent diversified and inclusive audiences? Connect with your employees to gain perspective and dive into D&I discourse, to strengthen internal relationships and advocate brand reputation.
Charlotte Lander, Director, Corporate Affairs, Brand & Marketing, Standard Chartered
Nicole Bearne, Former Head of Internal Communications, Mercedes AMG Petronas Formula One Team
Kerry Reid, Director, Director of Communications & Learning, Sky
Jessica Tompkinson, Global Head of Communications & Corporate Affairs, Unilever
Navigating Disruption
Fireside Chat
16.45 Proactively Respond To Unpredictable & Uncontrollable Internal & External Disruptions To Demonstrate Adaptability & Agility During Transformation & Protecting Brand Reputation
- Acquire long-term strategies in combatting the cost-of-living crisis, including supporting your workforce whilst maintaining commercial success, to build on a positive internal reputation.
- Sensitively and authentically address current affairs and global issues to exhibit social and economic awareness, resulting in a stronger brand image and continued support.
- Encourage hopeful and optimistic cultures to engage your workforce and target market with your corporate comms to strengthen your reputation when external disruptions are causing hardships.
Anita Adam, Regional Director of Legal & Corporate Affairs, Molson Coors
Neil Fleming, Head of Media Relations, HSBC UK
Spotlight Session: Campaigns, Credibility & Coherence
17.25 Lessons From 20 Years Leading Communication Teams
Alex Aiken, Executive Director, Government Communication, UK Government
17.45 Afternoon Chairs’ Closing Remarks
Nicola Green, Chief Communications & Corporate Affairs Officer, Virgin Media 02
17.50 Official Close Of Conference