The Reputation Management & Corporate Comms Conference


Enhance Online Engagement, Navigate Crisis, Build Resilience & Achieve Purpose-Driven Impact With

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Louise Phillips, Global Head of Communications & Corporate Affairs, R&D, Unilever

Stacey Minton, SVP, Head of Corporate Affairs, Kyowa Kirin International plc

Proactive Reputation Strategies

09.10  Power Robust, Proactive & Long-Term Reputation Strategies That Effectively Meet The Needs Of A Shifting World To Deliver Reputation-Boosting, Value-Adding Communications

  • In a constantly changing and evolving global situation, how can reputation strategies be built with the flexibility to adapt to the moment, whilst still sticking to core brand principles?
  • With so much happening in the world to contend with, how can reputation management and corporate comms teams deliver reputation-boosting PR that manages to cut through the news cycle and deliver real results?
  • When reputational crisis can leave senior leaders bruised, what strategies can reinvigorate the appetite for proactive PR and go about rebuilding robust reputations?

Jill Pearcy, Director Reputation, ABPI

Sustainability & ESG

Panel & Q&A

09.30 Tread The Thin Line Of Sustainability Communications & Build Powerful ESG Reputations With Brand New, Authentic & Cut-Through Comms Strategies

  • With so much news to cut through, what can organisations do to ensure their communications around sustainability are reaching the right target audiences?
  • How can sustainability be communicated effectively in hard-to-abate sectors and be turned into a tool for positive reputational development?
  • From greenwashing to greenhushing? When pushback can come from any direction from sustainability claims, how can comms professionals tread this ever-thinning line?

Daisy Hawker Wallace, Deputy Director & Head of PR, Avanti West Coast

Andrew Hansen, Director of Communications, Europe, Middle East, Africa & India, UPS

Emma Young, Group Corporate Affairs Director, Moneysupermarket Group

Will Aitkenhead, Head of Corporate & Industry Affairs, Ascot Racecourse

Social Media Strategies

10.00  Showcase Social Success With Cut-Through Content & Build An Authentic Brand Voice Online Whilst Protecting Reputations From Potential Damage On Social Media

  • With an ever more complex series of channels to contend with, how can organisations develop strong monitoring systems that detect social media crises as and when they appear?
  • What effective steps can communicators take to stomp out emerging social media firestorms before they gather momentum?
  • It’s not just about crisis, it’s about finding a voice! Develop an authentic brand tone of voice on social media that resonates with audiences and truly cuts through the noise

10.20 Morning Refreshment Break With Informal Networking

10.50 Bonus Session; Reserved For Exclusive Conference Partner

Impactful & Authentic Crisis Comms

Panel & Q&A

11.20 Take Back Control Of The Narrative In Crisis Situations & Deliver Authentic Communications That Protect Reputations & Alleviate Long-Term Damage

  • When is a crisis not a crisis? How can communicators develop the skills to know when a crisis needs powerful, immediate action, and when a reputational threat will burn out before it’s out of control?
  • How can organisations build resilience into crisis plans and team structures to be effectively equipped to weather crisis when it arrives?
  • “We’re taking this issue very seriously”… ensure your reputation management and crisis comms strategies have authenticity and sincerity at the heart to reassure consumers and protect brand image
  • Getting through the crisis is just the start, so how can brands begin to rebuild reputations once the storm has passed with robust comms?

Winston Eavis, Director of Communications, Airbnb

Anna O’Sullivan, Director, Corporate Affairs, Assessment & Qualifications, UK, Pearson

Candida Hilton, Head of Consumer & Corporate Communications, Getir

James Barge, Senior Director of Corporate Affairs & Communications, Asda

Sarah Horgan, Head of Communications Strategy Management, Aer Lingus

Oliver Wall, Chief of Staff & Head of Corporate Affairs, Bank of Ireland Group

Andrew Escott, Head of Corporate Affairs for the EU Cluster, Bristol Myers Squibb

Diversity & Inclusion

11.50 Continue To Prioritise & Deliver Powerful & Forward-Thinking Communications On Equity, Diversity & Inclusion In The Face Of The Culture Wars

  • As society is more polarised than ever, how can brands find boldness with their comms around diversity and inclusion to truly stand out from the crowd authentically?
  • Keep pace with the evolving language of EDI and ensure your comms meets the moment and effectively showcases your genuine diversity commitment
  • How can organisations advance their EDI programmes and deliver more on diversity in the face of a complex and shifting geopolitical landscape?

Keren McCarron, Head of Corporate Communications UK&I, pladis Global

AI & New Tech In Corporate Communications

Panel & Q&A

12.10 Safeguard Brand Integrity & Cultivate Trust With Stakeholders Whilst Leveraging New Opportunities AI & New Tech Present For Reputation Management & Corporate Comms

  • With AI’s benefits come risks! What can comms professionals do to protect brands and reputations from malfeasant AI usage, such as deepfakes and misinformation?
  • Where will AI bring the most practical value for comms professionals and truly push the industry forwards?
  • It’s a lot easier for people to ignore misinformation if they trust you already… how can organisations drive trust with stakeholders and minimise the impact AI misuse can have on their brand?

Lisa Timothy, External Affairs Director, Takeda UK & Ireland

Anupa Devi, Corporate Communications Manager, Go-Ahead Group

James Banks, Director of Marketing & Communications (Europe & India), AECOM

Morgan Bone, Head of Corporate Affairs, Virgin Money

Rajan Lakhani, Head of PR & Comms, Plum

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners

13.10 Informal Peer-To-Peer Discussions

 a) Government Relations

Jayne Almond, Head of Public Affairs, UK&I, Deliveroo

b) Comms On A Budget

Patrick Leahy, Director of Communications, Royal College of Surgeons of England

c) Engaging Media & Journalists

Ben Wiseman, Head Of Corporate Affairs, LTA

d) Comms Strategies

Noha Al Afifi, Interim CEO, Arthritis Action

e) Employee Advocacy

Chris Dugmore, Regional Corporate Affairs Director, Mars Food & Nutrition Europe

f) Change Comms

Ellie Buckingham, Senior Manager, Transformation & Change Communications, BT Group

13.40 Afternoon Co-Chairs’ Opening Remarks

Deepa Thomas-Sutcliffe, Head of Engagement, Cabinet Office

Sophie Timms, Corporate Affairs Director, Kier Group

13.50 Bonus Session; Reserved For Exclusive Conference Partner

Internal Communication & Engagement

14.20 Drive Strategic Internal Communications That Power Internal & External Brand & Maintain and Improve Reputation

  • Deliver powerful and engaging internal comms that boost employee engagement and maintain and develop a reputation as an organisation people want to work for
  • Develop powerful employee advocacy campaigns and harness your employees’ authentic voices to be an internal and external reputation driver
  • How can comms professionals strike the right balance when managing crisis communications; keeping employees informed and maintaining positive relationships whilst supporting a calm, collegiate working culture.

14.20  Samantha Lancet-Grant, Director of Communications, UCL

Georgie Cade, Head of Communications, UCL

14.40 Clair Dennis, Head of Group Internal Communications, Royal London

Managing Global Reputational Risks

Panel & Q&A

15.00 Protect Reputations From Harm By Effectively Communicating With Authenticity Around Complex Geopolitical Issues

  • With 2024 being the year of elections and the increased potential for geopolitical upheaval across the globe, how can comms professionals mitigate potential reputational risks from geopolitical change?
  • How should organisations determine when they should communicate around geopolitical issues such as conflict, and when their voice isn’t needed in the conversation?
  • Political pushback against so-called ‘woke’ businesses can come when you least expect it, so how can organisations pre-empt potential issues and get ahead of the curve?
  • How can businesses ensure that global and local comms are singing from the same hymn sheet, and ensure consistent messaging around complex and emotive topics?

Cristina Macina, Head of Communications Zone Asia, Oceania, Africa, Nestlé

Pasca Lane, Director of Corporate Communications, British Red Cross

Nick Lakin, Group Corporate Affairs Director, Kingfisher plc

Duncan West, Group Head of Corporate Communications, Bupa

Samuel Heath, Director of Communications, INTERPOL

15.30 Afternoon Refreshment Break With Informal Networking

Collaborative Partnership Reputations

16.00 Craft Collaborative Strategies Between Partners That Mitigate Crisis & Enhance Individual & Collective Reputations

  • What collaborative strategies can be employed to assess and mitigate reputational risks on either side of a partnership before they become a crisis?
  • How can partner organisations develop collaborative comms programmes that enhance the partnerships’ reputation and the individual organisations?
  • Avoid the blame game! How can partners limit siloed thinking during times of crisis and ensure open collaboration on shared reputational issues?

Cybersecurity Risks

16.20 Generate Dedicated & Stringent Strategies To Lessen The Ability Of Cybersecurity Threats & Reputational Damage

  • How can comms professionals develop strong and open relationships with internal security teams to ensure potential security breaches are flagged to comms teams?
  • What strategies should companies employ to communicate openly and transparently with stakeholders during cybersecurity incidents?
  • What critical steps should organisations take in order to restore trust and rehabilitate their reputation following a cybersecurity breach?

16.40 Afternoon Chairs’ Closing Remarks & Official Close Of Conference