08.30 Registration, Informal Networking & GIC Welcome
09.00 Morning Co-Chairs’ Opening Remarks
Louise Phillips, Global Head of Communications & Corporate Affairs, R&D, Unilever
Stacey Minton, SVP, Head of Corporate Affairs, Kyowa Kirin International plc
Proactive Reputation Strategies
09.10 Power Robust, Proactive & Long-Term Reputation Strategies That Effectively Meet The Needs Of A Shifting World To Deliver Reputation-Boosting, Value-Adding Communications
- In a constantly changing and evolving global situation, how can reputation strategies be built with the flexibility to adapt to the moment, whilst still sticking to core brand principles?
- With so much happening in the world to contend with, how can reputation management and corporate comms teams deliver reputation-boosting PR that manages to cut through the news cycle and deliver real results?
- When reputational crisis can leave senior leaders bruised, what strategies can reinvigorate the appetite for proactive PR and go about rebuilding robust reputations?
Jill Pearcy, Director Reputation, ABPI
Sustainability & ESG
Panel & Q&A
09.30 Tread The Thin Line Of Sustainability Communications & Build Powerful ESG Reputations With Brand New, Authentic & Cut-Through Comms Strategies
- With so much news to cut through, what can organisations do to ensure their communications around sustainability are reaching the right target audiences?
- How can sustainability be communicated effectively in hard-to-abate sectors and be turned into a tool for positive reputational development?
- From greenwashing to greenhushing? When pushback can come from any direction from sustainability claims, how can comms professionals tread this ever-thinning line?
Daisy Hawker Wallace, Deputy Director & Head of PR, Avanti West Coast
Andrew Hansen, Director of Communications, Europe, Middle East, Africa & India, UPS
Emma Young, Group Corporate Affairs Director, Moneysupermarket Group
Will Aitkenhead, Head of Corporate & Industry Affairs, Ascot Racecourse
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